The StreetDog Digital Podcast
Hi and welcome to the StreetDog Digital Podcast! Here you will find expert advice from fellow pet industry professionals. It will include interviews and conversations about marketing, business ownership, pet industry trends and much more. Let’s spill the tea, let’s get those paws up and let’s get started!
Episodes
18 episodes
EP 19 Are These Marketing Mistakes Stifling Your Business Growth?
Failing to understand your target audience can be a big marketing mistake that hampers your business growth. It's really important to take the time to truly grasp the needs of your customers, their preferences, and pain points so that you can c...
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7:37
EP 18 How to Land Your Pet Products on the Shelves of a Retail Giant
Imagine the possibilities for a small pet business when their products are showcased by a major retailer. It's a gateway to incredible rewards and benefits, with game-changing impacts and advantages. Now, let's turn this dream into ...
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Episode 0
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6:48
EP 17 Types of Marketing You Need to Know to Promote Your Pet Brand
In this episode, we’ll break down several different types of marketing that may benefit your pet business. By the end, you’ll understand the essential forms of marketing, and you’ll have a better idea of what makes sense for your pet br...
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13:17
EP 16 Harness the Power of Influencer Marketing: Tips for an Effective Campaign
Even though influencer marketing is more popular each year, there’s still a lot of mystery around how these partnerships work.We’ll cover what influencer marketing campaigns can look like and how you can use them to grow your pet brand. ...
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32:53
EP 15 Top Pet Industry Trends for 2023
As a pet brand, staying mindful of industry trends and finding ways to address them within your marketing (when appropriate) is key to setting your business up for success in 2023 and beyond. Listen in on our latest episode where we div...
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13:34
EP 14 How Mergers and Acquisitions Affect the Pet Industry Marketing Landscape
As mergers and acquisitions within the pet industry continue to compound, the marketplace will inevitably shift. With large companies taking up more market share, smaller players will be forced to find innovative ways to connect with their pros...
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8:03
EP 13 How to Perform Market Research for Your Brand
With so much competition out there, it’s more important than ever that you understand your target customers and their pain points or motivations so you can develop products, services, and marketing campaigns that make them feel seen. <...
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11:25
EP12 Creative Ways to Grow Your Email List
On this episode we are going to dive into creative ways to grow your email list.Email marketing is effective for any pet business. Whether you run an e-commerce business, a brick-and-mortar pet store, or offer pet care s...
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12:12
EP11 How to Integrate Video into Your Marketing Strategy
On this episode, we will highlight some different types of video content and how you might incorporate them into your marketing strategy. We'll also go over some tips for creating video content and how to ensure your video marketing eff...
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10:08
EP10 Why It’s Important to Create Content for Every Stage of the Buyer’s Journey
Content plays a vital role in any marketing strategy, and to achieve the best results, your content should be carefully conceptualized to address your audience’s needs and questions that arise along their path to purchase. If...
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Episode 10
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13:20
EP 09 Preparing a Year-End Marketing Review for Your Pet Brand
With the end of the year approaching quickly, many businesses will soon be shifting their focus to year-end preparations, and the same rings true for those in the pet industry.Most businesses use this time to review their accounting and...
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Season 1
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Episode 9
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8:37
EP08 Delegate Your Way To Growth
Delegating sounds easy. Why wouldn't you want to share your workload? But in practice, it can be difficult to let go, challenging to choose what tasks to delegate and what to retain, and a failure to delegate can stump your grow...
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Season 1
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Episode 8
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9:45
EP07 Why You Shouldn't Skimp on Marketing
Marketing is crucial for your business to grow, but any business needs to watch their budgets and spend money where it will have the most significant impact. Spending money on marketing without a clear plan and objective ...
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Season 1
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Episode 7
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10:42
EP06 How You can Inspire Yourself (and Those Around You)
Entrepreneurs start with inspiration. They are inspired to create something new, improve a product or service, and change how something is made or done. They see an alternate future where their idea can help others. The inspiration is the motiv...
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Season 1
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Episode 6
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10:06
EP05 Where to Start When Creating a Marketing Campaign
When you’re new to running a business there are many parts to consider, to give yourself the best chance at success, and marketing is no exception.In fact, marketing has many components in and of itself. Trying to decide where to start ...
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Season 1
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Episode 5
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12:31
EP04 Branding 101 For Pet Brands
Have you ever wondered and wanted to gain more of an understanding of branding and all of those pieces that comes along with it?If so, this episode is made for you!We're going to talk all about:
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Season 1
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Episode 4
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14:10
EP03 Here’s How Influencer Marketing Can Elevate Your Brand
On this episode are going to dive into the world of Influencer Marketing, but not only that, more specifically Pet Influencer Marketing. We also have a very special guest, Apollo & Kri...
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Season 1
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Episode 3
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32:40
EP02 Social Media Metrics That Really Matter
Hello and welcome back to the StreetDog Digital Podcast. Trying to understand the world of social media metrics and be daunting and overwhelming, but knowing and understanding how your content performs and whether it’s servin...
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Season 1
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Episode 2
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15:09